Your Quality First Marketing Toolkit In Action: Part 1 – Leveraging physical tools for success

Marketing is a crucial tool to help you stand out in your community and showcase what makes your program unique. Effective marketing can boost enrollment and extend your impact on the children and families in your community.

Physical marketing materials provide a tangible connection with your audience, making your brand more memorable and engaging. These materials are highly effective for targeting your identified audience, particularly in high-traffic areas. 

First Things First has included easy-to-implement physical marketing materials in this year’s marketing toolkit just for Quality First participants to help highlight your commitment to quality care.

Display Board

New participants receive a display board to showcase their participation. Use it to visually emphasize the importance of quality care to both potential and current families. The board includes:

• A brochure holder for Quality First brochures
• A space to display your star rating certificate

Window Cling

An eye-catching window cling for your entrance is included, making it easy to show your program’s involvement. Simply place it on a window facing outward to welcome families and visitors. New clings will be distributed soon if you haven’t received yours yet.

Family Brochures (The Importance of Quality Care)

The brochure introduces families to the benefits of high-quality child care and how it prepares children for school and for life. New participants receive a starter pack and more can be ordered here.

Tip: Provide brochures during tours to discuss your commitment to high-quality early learning.

Family Infographic (The Importance of Quality Care)

This printable flyer explains your partnership with First Things First and what your star rating means. It helps families understand the value of high-quality child care.

Tip: Share this flyer during open houses and parent-teacher conferences.

Talking About Your Star Rating

This flyer is for you and your team, offering messaging tips to help you discuss your star rating with families. 

Tip: Collaborate with your staff to create a personalized message about your quality improvement journey.

For more resources, including messaging tips, sample press releases and more, be sure to check out the full usage guide.

This post is the first in a two-part series. Stay tuned for our next edition, where we’ll explore digital tools to enhance your marketing efforts through your website, social media and more.