As an early education program leader, you understand the importance of marketing on your program’s sustainability and impact. Effective marketing builds awareness of your program and what makes you unique, helping you reach new families and serve more children.
Does your program have a strong online presence?
Digital marketing tools help you reach families where they are, offering even more ways to engage families in your community.
First Things First created a wealth of digital marketing materials in the all-new marketing toolkit for Quality First participants. These free tools are designed to help enhance your website, social media and digital communications. Use these tools to highlight your commitment to quality care.
This is the second in a two-part series on marketing your program with Quality First. If you missed it, check out part one, which focuses on physical marketing materials in the toolkit.
Website Badge
We know you take pride in being a Quality First participant. Add this badge to your website to highlight your achievement and commitment to quality child care.
Tip- When using this badge on your website, please link the image to the Quality First section of the First Things First website: www.FirstThingsFirst.org/child-care.
Messaging Matrix
Do you create newsletters, email communications, and social media posts to share with families? Or maybe you don’t yet but you would like to get started? The Messaging Matrix helps you create impactful messages about your participation in Quality First, parent support, quality early learning and more.
Access the Messaging Matrix on page 10 of the toolkit.
PowerPoint Slides
Do you host family events such as an open house, meet-the-teacher, or family night? Or, do you have screens in your program to display information for families? If so, download the Quality First Participation PowerPoint Slides. These slides highlight how your involvement in Quality First distinguishes your program as a quality provider. The two standard, non-customizable slides can be used to quickly provide an overview of Quality First, its significance and the benefits to children and families.
How to Stay Social Guide
This guide is packed with best practices and insider tips designed to help you boost your online presence and engagement across your social media channels. Use it to stay on top of your social media and make the most of every post.
In the guide you’ll find:
- How to choose the right platforms for your goals.
- Tools to help establish your brand.
- Links to free tools to help stay current on the industry’s latest trends.
- Tips on what to post, voice and tone, boosting your visibility, and more.
Access How to Stay Social on page 21 of the toolkit.
Social Media Cover Photos
Last but not least, to go along with your social posts, we have provided cover photos for your social media pages. These cover photos are an easy way to show off your involvement with Quality First and are a reminder of your commitment to providing quality child care.
For more resources, including messaging tips, sample press releases and more, be sure to check out the full marketing toolkit.
We’d love to hear from you!
Share your marketing tips or experiences with the Marketing Toolkit in the comments below. Your ideas can help others succeed.