Spreading the Word

Promoting your commitment to quality

Quality is an extremely important factor for parents in choosing a child care setting for infants, toddlers and preschoolers. Participation in Quality First is a clear sign to parents in your community that you are committed to improving the quality of your program to best serve the kids in your care. Programs enrolled in Quality First are provided with a marketing toolkit, including signs and website graphics, to promote their participation in Quality First. These items are sure to catch the eyes of visiting parents and start conversations about quality early care and education and your participation in Quality First. The Quality First marketing toolkit includes talking points and key messages to make it easy for you and your staff to have these conversations and spread the word about the great things happening in your program.


This website includes a section for parents and families with content about the importance of quality early care and education and how Quality First partners with child care providers to improve the quality of their programs. Parents can also search for programs in their area that participate in Quality First.

It’s important to keep in mind that Quality First is a voluntary program, and space is limited. We know that there are quality child care programs in Arizona that are not able to participate in Quality First. We also know that it’s vital to improve the quality of child care across the state, and that Quality First is a critical partner in doing so. Spread the word.